Jelly Belly Jelly Beans has come out with a new flavor and it has parents quite upset. Draft Beer is the newest creation from Jelly Belly and it takes like a draft beer.
Jelly Belly has come out with a new beer-flavored jelly bean meant to emulate the “effervescent, clean, crisp and wheaty taste” of a German Hefeweizen ale.
The new flavor has unexpectedly polarized candy lovers. Thousands are thrilled by the new flavor, but a number of people are outraged by it, saying it will encourage kids to try alcohol and could even trigger a relapse for recovering alcoholics.
“I am so angry and disappointed about this decision,” Facebook user Mindy Chemaki wrote on the company’s Facebook page. “I have been a big fan of Jelly Belly since I was 13. And now you have developed a flavor that that may encourage minors (like I was 20+ years ago or my own children today) to develop a substance abuse problem. Just as bad, have you though about recovering alcoholics who are harmed by such an influence?”
“Kids will taste these beer jelly bellys [sic] and like the flavor and want the real thing,” Denise Evans wrote. “They won’t be tasting them in [my] house but teens are teens and will buy them.”
Another Facebook user wrote, “We don’t need that for our children. We aren’t going to buy any more. Just lost a lot of customers this way.”
So what are your thoughts on a Beer flavored Jelly Bean? Will you allow them in your house? Leave your comments below!